F · M
LINZ · ——:——

Portfolio-Webdesign
About

Independent designer & engineer with 15+ years of experience. I take projects the whole way: research, concept and design, build and launch, and ongoing care after go-live. Websites, web apps and mobile apps, plus the search work that gets them found: SEO for Google and GEO for ChatGPT, Gemini and Google's AI answers.

PracticeDesign · Engineering · SEO/GEO
BasedLinz · Remote
LanguagesEnglish · Deutsch

Client Work · Live & Concepts

5 Live · 1 In Progress · 2 Concepts · MMXXVI
Live Samantha Lackner — site preview

Samantha Lackner

samanthalackner.com
Visit ↗
Live Jana Greguš Studio — site preview

Jana Greguš Studio

janagregus.com
Visit ↗
Live LSB LebensBusiness — site preview

LSB LebensBusiness

lsb-lebensbusiness.at
Visit ↗
In Progress Austrian String Quintet — site in progress

Austrian String Quintet

Launching soon
Concept Schallmoss — concept

Schallmoss

Self-initiated concept
Concept Elite On The Go — redesign concept

Elite On The Go

Redesign concept
01 / 08

Visibility · SEO & GEO

Getting found on Google, and getting named when people ask ChatGPT, Gemini or Google's AI instead. The research comes first, before a single page is written.

Google · ChatGPT · Gemini
01

Keyword research

Search volume, competition and intent for every page. Each page gets one focus keyword and the related terms around it, mapped onto the sitemap, so the copy is written for what people actually search.

  • Volume
  • Competition
  • Intent
02

SEO for Google

Local results checked from the city where your customers search. Site structure that follows search intent: which topics belong on one page, which need their own. Then the build: clean markup, fast pages, metadata and structured data.

  • Local
  • Structure
  • Technical
03

GEO for AI search

Generative engine optimization: being recommended by AI assistants. I measure who ChatGPT, Gemini and Google's AI answers name today for typical customer questions, and what it takes to be among them.

  • ChatGPT
  • Gemini
  • AI Overviews
  • AI Mode
Case study · 2026

Tax advisory firm · Germany

Keyword and AI-visibility research for a website relaunch, commissioned by a copywriting agency. It comes before the copy: every page is planned around real searches before a word is written.

  • 13pages, each with its own focus keyword
  • 251keywords evaluated
  • 21Google result pages checked locally
  • 4AI engines, each asked the same 8 questions

FindingThe AI answers leaned most on Google Business Profiles and on local service pages with the service and the city in the title. Asked why, ChatGPT pointed to Google reviews. Part of GEO happens outside the website.

Client anonymised on purpose Ask for a keyword & AI-visibility check →

Experiments · What's Possible

Self-initiated studies pushing scroll, WebGL and motion — where new techniques get prototyped before they reach client work.

06  studies
Terminator: First Loop
01 / 06
Cinematic
Scroll Narrative · Long-form

Terminator — First Loop

A nineteen-chapter scroll-driven retelling of the Terminator mythos, framed as a temporal archive log.

Enter the archive →
02 / 06
Generative
WebGL · Three.js · Procedural

Spirals — Studio Demo

A live-shader study in continuous form — generative spirals, particles, and light, rendered in real time.

Open the demo →
03 / 06
Vision
On-device CV · Real-time · Webcam

The Mirror — Watches Back

An interface with no content of its own. On-device computer vision renders you as its only light — hidden words ignite through your reflection. Nothing leaves your device.

Step into it →
04 / 06
Liquid
Metaballs · Real-time · Tactile

Quicksilver — Liquid Metal

A pool of living chrome you stir with your hand. Words condense out of the metal and melt back — and you can switch the finish from quicksilver to iridescent oil-slick, molten gold, and more.

Stir the metal →
05 / 06
Spatial
Raymarched · Non-Euclidean · Hub

Impossible — A Building That Can't Exist

Fall through an infinite, twisting cathedral that loops forever — real-time raymarching where the way down keeps turning, and the studio's other studies drift past as clickable gateways.

Fall in →
06 / 06
Hidden
Face-tracked · Anamorphic · On-device

Anamorphosis — Hidden Geometry

Four hidden words scattered as 3D point clouds — readable only from their specific viewing angles. Move your head; the noise resolves. On-device face tracking, no frame ever leaves your device.

Find the angles →